“…people have individual ‘exploration personalities’ when they shop…”

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“If people show a particular shopping pattern for one product type, they tended to show it for the others as well,”

“Over a timescale of many years, the rate at which people explore is remarkably stable – people are always exploring at about the same rate. What we find is that within that stability there are these trends in exploration and exploitation.”

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One thought on ““…people have individual ‘exploration personalities’ when they shop…”

  1. Pingback: “…people have individual ‘exploration personalities’ when they shop…” | Growth

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