Attention and Awareness Uncoupled | Neuroscience News

Standard

Big implications for marketing, business and education

 

Bottom Line – “The experiment is one of a kind, showing differences in modulation between awareness and attention in the primary visual cortex, hence supporting the idea that neural activity corresponding to attention and awareness are, if not more, partially dissociated.”

 

Take Aways:

  • Attention and awareness are fundamentally different processes and not necessarily connected
  • “We knew from previous experiments that visual awareness can occur without attention, and attention without awareness.”

Attention and Awareness Uncoupled | Neuroscience News

Brain imaging experiments uncouple two apparently intimately connected mental processes

 

In everyday life, attention and awareness appear tightly interwoven.

  • Attending to the scissors on the right side of your desk, you become aware of their attributes, for example the red handles. 
  • Vice versa, the red handles could attract your attention to the scissors. 

However, a number of behavioural observations have recently led scientists to postulate that attention and awareness are fundamentally different processes and not necessarily connected.

In the study now published in the journal Science…provide the first experimental evidence that the primary visual cortex, the entrance stage to cortical visual processing, is modulated only by attention and not by awareness.  This finding supports the hypothesis that attention and awareness differentially affect nerve cells.

 

“We knew from previous experiments that visual awareness can occur without attention, and attention without awareness.”

 

The scientists managed this by experiments with cleverly designed composite images shown at high frequency intervals to one eye allowed a target presented in the same or the other eye to be either visible or invisible, respectively, whether or not the subject directed their attention to it. “It was important not to depend on the participant to report the visibility of the target,” explains Masataka Watanabe, since the task of reporting would itself direct attention towards the target.

 

The results of the experiments astonished even the scientists. “I, myself, was surprised by the finding, it shifted my mind a little,”

 

Paying attention to the target almost doubled the BOLD activity in the visual cortexwhile sheer visibility of the target had almost no effect.

“Here the BOLD signal is not modulated by awareness,” the scientist summarizes the results.

 

The outcome of these experiments may even hold implications for philosophy and psychology: So far, many scientists hold a holistic view about awareness being part of all other areas of the brain and being inseparably interwoven with other mental processes. That is because previous studies without independently controlling attention have shown robust awareness modulation in the BOLD signal of the primary visual cortex. According to the new results, these findings have to be put into question.

 

“The experiment is one of a kind, showing differences in modulation between awareness and attention in the primary visual cortex, hence supporting the idea that neural activity corresponding to attention and awareness are, if not more, partially dissociated.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s