With upscale artisanal coffee brewers dotting city streets across the country, America might fancy itself a nation of high-end coffee drinkers.
But just the opposite is true: People in this country, on the whole, are actually drinking worse coffee today than they have in the past. And the reason appears to be that they value cheapness over quality — and convenience over everything. “A lot of people in America would take a sip of single origin high-end coffee and not appreciate the taste,”
“Price is important because if you can’t afford it, you can’t buy it, but convenience is the one thing that’s really changing trends these days.” Indeed, the bulk of this country runs not on single-drip artisanal coffee, but standard, pre-ground coffee, which, by most coffee snobs’ measures, is one of coffee’s most inferior forms.