Branding Is Just Corporate Narcissism Enabled By Ad Agencies.

Standard

“Brand” is a really old fashioned idea that should have been abandoned long ago.  But it flatters the clients so is a useful sales tool – and a lie – as all the best sales/marketing/advertising ideas are.

  • Always Well Dressed and Hyper-Focused on Visual Impressions – Looking Good: What You See You Ain’t Gonna Get
  • Lying All the Time and Not Aware of Lie or Truth
  • Me, Me, Me – All the Time
  • Only Temporary and Exploitative Relationships
  • No Internal Awareness or Interest in Self Reflection
  • No Empathy
  • No Boundaries – Problems distinguishing the self from others
  • Extreme Insecurity and Hypersensitivity to any insults or imagined insults
  • Vulnerability to shame rather than guilt
  • Play Acting Superiority
  • False Flattery towards people who admire and affirm them
  • Disgust and Detesting those who do not admire them
    Using other people without considering the cost of doing so
    Pretending to be more important than they really are
    Bragging (subtly but persistently) and exaggerating their achievements
    Claiming to be an “expert” at many things
    Inability to view the world from the perspective of other people
    Denial of remorse and gratitude
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